Registrants can become your greatest asset for tradeshow promotion
There are several new solutions available that allow attendees and exhibitors to spread the word and become the advocate of your event and market it to their peers. This is often referred to as crowdsourcing and it is a fantastic approach to create awareness – spreading the word to the attendees’ own social media communities. Through a very simple exhibitor invite system, tradeshow management is able extend an invitation to the contacts that your exhibitors would like to show up on the floor. With some very simple API hooks into the social media platforms, events are now able to extend the invitation to register for an event beyond the the typical catch-all B2B email marketing methods. Now the invitation is from either a peer or a trusted business connection.