This post is the first in a multi-part series describing how to measure your online presence. You’ll learn how to analyze the visibility your site currently has on the internet, as well as options for improving your overall exposure. Please check back every 1.5 weeks for the next installment in the series.
Developing a good digital presence begins with the appearance and content of your website. Your website is the foundation that supports all of your online marketing approaches. If you don’t have a well-designed, easily navigated site filled with compelling content, it would be pointless to launch marketing campaigns using strategies such as social media or content discovery tools.
Visitors that you do attract will likely just end up bouncing if your site is not engaging. After all, the vast majority of people that visit your site are likely to click away after only 10 to 20 seconds, so you have to provide value immediately. Basically, before trying to get people to your site, you have to make sure that your site is worth getting to. (more…)