Marketing STEM Education

Forward Vision Marketing is involved in several initiatives, connecting industry to programs that support science, technology, engineering and math (STEM) education. We see an exciting trend in education today, focusing on more projects based learning that teaches students real world problem solving skills.

Just like any company, the education system needs a marketing plan that creates awareness around it and fosters communication between all the different stakeholders involved. As part of the Metroplex Technology Business Council (MTBC) STEM charter, Forward Vision Marketing is helping to market STEM education.

We participated in a STEM workshop that included ISD STEM coordinators around the North Texas Area and key industry leaders such as Cisco and Texas Instruments. The goal of the workshop was to build connections, engage with the ISD community, and establish a plan to create awareness around the program.

I was inspired to meet coordinators such as Sam Farsaii, Director of Instructional Technology for Irving ISD, and find out what the Irving ISD system is doing to better prepare and inspire students to pursue post-secondary education in STEM subjects.

Also involved was Martha Hogan, Executive Dean of the Richland Community College School of Engineering, Business, and Technology. She is helping high school students gain college credits in STEM courses and advise them on their college path. Martha has also traveled to China, Finland, and many more in an effort to help countries replicate the model that Richland Community College has developed.

I also met another kindred spirit in Dr. David Vinson from Wylie ISD. He was a marketer in his previous life and understands how critical a strong marketing program is to the success of the MTBC STEM initiative. One of his strategies is to share past student success stories to inspire current students and help them realize that they also have what it takes to getting a STEM degree.

For more information about the MTBC STEM initiatives, to volunteer or join MTBC STEM Team e-mail Pam Krause or call 972-792-2859.

Posted in: Technology Marketing

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