I’m sure you’ve been busy creating your B2B marketing strategy or your personal new year’s resolutions. Well, I’ve already blown my new year’s resolution so I needed to remind myself that it’s ok to make mistakes. In fact, here’s a great quote from Neil Gaiman that will make you proud to make mistakes.
“I hope that in this year to come, you make mistakes.
Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re Doing Something.
So that’s my wish for you, and all of us, and my wish for myself. Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before. Don’t freeze, don’t stop, don’t worry that it isn’t good enough, or it isn’t perfect, whatever it is: art, or love, or work or family or life.
Whatever it is you’re scared of doing, Do it.
Make your mistakes, next year and forever.”
So, try something new in your marketing plan. If it doesn’t work then you’ve still learned something. Many technology companies are now looking to B2B social media firms for help getting onto platforms like Facebook and Twitter. We’re helping a company start a video blog this year. Try launching a new mobile friendly website. Commit to a real SEO strategy as part of your technology marketing. Find out if Facebook Ads target your prospects better than Google Ads. Kick off a target market workshop to reach that new market.