Online sales presentations are becoming more common as companies are using internet communications to replace face-to-face meetings. Presenting a live webinar or webcast of a sales presentation allows you to reach a potentially large audience, but it can also take a lot of preparation to do it right and make your efforts worthwhile.
In general, there are five stages to optimizing sales presentations for lead generation: (more…)
Webinars are a fantastic way to generate leads for your business while establishing your company as a leader in its industry. Webinars are online presentations that can happen in real-time or on-demand by viewing a recording. They generally last from 30 to 60 minutes and can include one speaker or an entire panel.
To get an idea of just how powerful webinars can be, here are a few statistics from the 2016 ON24 Webinar Benchmarks Report, which followed 12,870 webinars from January 2015 to December 2015. The webinars were given by 500 organizations comprised of large enterprises to small- and medium-sized businesses:
- The average number of attendees was 225.
- 85 percent of webinars offered a question and answer session
- 22 percent of webinars offered polls and collected survey data.
- The average webinar viewing time was 56 minutes
Clearly, webinars are perfect for lead nurturing due to their wide reach, interactivity and time spent with your brand. Also, along with white papers, webinars are the top content most likely to be shared with colleagues. If your webinar is recorded, people may receive the link from their colleagues and watch it when it is convenient if they were unable to attend. (more…)
According to Cisco, almost 80 percent of all consumer Internet traffic in 2019 will involve video. This means that there’s a huge demand for video content among Internet users, and companies that fail to adopt video into their marketing and lead generation strategies may be left behind in the near future.
Also, there is a lot of useful information that can be gained from video marketing if you have the tools to track it. Looking at how users interact with your videos will allow you to see what type of content and topics are important to them. (more…)