According to marketing firm Percolate‘s white paper titled The Ultimate Internet of Things Guide for Marketers, there will be 5 billion things connected to the Internet by the end of 2015. By 2020, that number could be 25 billion, meaning that there would be three things connected to the Internet for every person in the world. Also, the McKinsey Global Institute estimates that the impact of the Internet of Things on the global economy will exceed $6 trillion by 2025.
At the same time, the McKinsey Global Institute polled many corporate leaders who admitted they simply don’t understand the business opportunities that the IoT will eventually provide.
So what do numbers like these mean for those in the marketing industry? According to a study by the consulting firm Bain, every single consumer item will be connected to the Internet by 2020. This means that marketers will be able to gather more data on their customers than ever before, allowing marketers to create more personalized campaigns and customer messages. The amount of data marketers will have creates an entirely new foundation for building customer bases, increasing returning customer numbers, and discovering exactly what customers want.
The technology behind this data collection will often include things like smart labels and smart packaging, which involve sensors in consumables that are connected to the Internet. Innovations like near field communication labels and smart tags, bluetooth stickers, and image recognition can turn something as simple as a can of vegetables into a digital marketing tool. Groups like the Industrial Internet Consortium are helping to set the framework for this type of technology to continue growing.
Of course, being able to collect this data would be worthless without the ability to interpret it and act on it. The marketing solutions from Forward Vision will continue to adapt to the latest technologies in the Internet of Things to create b2b marketing services and strategies that provide the best opportunities for our clients to grow their businesses and reach more customers than ever before. RFID marketing, IoT marketing and technology marketing will continue to be our specialties.
Did you know that today, Monday, June 17, kicks off National Small Business Week in the US? To mark the occasion, we want to share with you some small business tips we learned last week at a women-owned small business (WOSB) meeting conducted by Congresswomen Eddie Bernice Johnson. We learned a termendous amount about how to apply for government contracting. While Forward Vision Marketing, LLC is a WOSB specializing in technology marketing, we were not registered in the SAM, System for Award Management. Fortunately, it is easy to create an account in the SAM website.
Applying For Women-Owned Small Business Certification
After registering in SAM, we had to apply for Women-Owned Small Business certification at: www.sba.gov/wosb. We also learned that there are local offices in North Texas that can help guide us through the qualification process. These offices include:
North Texas Small Business Development Center
Women’s Business Council Southwest (WBCS)
North Central Texas Regional Certification Agency
Small Business Enterprise Program (SBE)
We are still in the process of becoming WSOB certified. We hope the classification will be valuable for winning potential government contracts and for appealing to our RFID marketing, IoT marketing, and other technology marketing clients who want to support women-owned small business.
RFID Journal Live! 2013 had a great showing this year, surpassing last year’s show in attendance by 15% with over 2,700 attendees. We saw a lot of new and exciting products, with many system integrators and end customers showcasing their latest applications of RFID technology.
RFID Journal Live! 2013 was an excellent way for Forward Vision Marketing to make an entrance and meet with the who’s who in the RFID industry under one roof. At the show, we were busy supporting our client Convergence Systems Limited, creating a lot of buzz around their new battery assisted passive temperature sensing tag. CSL’s cold chain tracking application bubbling in dry ice demonstrated a simple and cost-effective cold chain application to expand systems integrators capabilities.
There were a lot of great success stories this year. One of the best case studies was presented by Rick Lewis from Delta Airlines, describing how he’d found the perfect solution by working with William Frick & Company to develop a creative tagging application for hard-to-access oxygen generators in airplanes. Rick pointed out that RFID has many growth opportunities like that in the airline industry and that solution providers haven’t fully commercialized their products, yet.
One of our show highlights was getting to spend time with our client RFID Global Solution at The Black Crowes concert. We don’t know where Diana Hage, CEO of RFIDGS, gets her energy after spending much of the show at speaking events, sharing best practices in IT Asset Tracking – party at House of Blues – and then back to work with customer meetings at midnight. There’s no doubt about the dedication of the entire RFID GS team to their clients business. Quinn Solum from the Social Security Administration pointed out in his speech how hard RFIDGS had worked with him to enable faster and more accurate IT Asset tracking at the SSA by integrating the Visi-Trac RFID asset management system.
Overall, we found that many companies had a lot of new products and exciting news to share. The interest in our services was very strong, having Forward Vision Marketing help spread the good news with technology PR, website development, search engine awareness, sales campaigns, and and many other B2B marketing services, we’re looking forward to a successful year for everyone!