One of the most effective ways for tech companies to boost business, foster relationships, generate new leads, and increase brand reach involves attending trade shows, expos, and other live events. Of course, you’ll want to take all steps possible to maximize the return on your efforts. Carefully planning before a technology events can help you get the most for your money and time. (more…)
Archive for Event Marketing
Online sales presentations are becoming more common as companies are using internet communications to replace face-to-face meetings. Presenting a live webinar or webcast of a sales presentation allows you to reach a potentially large audience, but it can also take a lot of preparation to do it right and make your efforts worthwhile.
In general, there are five stages to optimizing sales presentations for lead generation: (more…)