When Google changed their search algorithms last year, the Internet was overwhelmed with cries of “SEO is dead!” But with time, cooler heads have prevailed and most experts admit that it was all much ado about nothing.
Search engine optimization (SEO) and B2B search engine marketing (SEM) techniques still play a vital role in helping potential customers find your website. Admittedly, however, the rules have changed somewhat, which means that it’s more important than ever to work with an expert to develop a well-rounded SEM and B2B marketing strategy.
Does this mean that you can’t take any steps yourself to boost your website’s ranking in search engines? No, not at all! The use of tags in your website – Keywords, Descriptions and Page Titles – is an easy and effective first step you can take to improve search engine results for your business.