Archive for October, 2013

Forward Vision Marketing Offers Animation Services for Explainer Videos that Improve Online Customer Conversions

Today, Forward Vision Marketing announced video animation services to create effective, engaging technology explainer videos. Many of today’s leading technical and industrial companies have employed this type of eye-catching video to boost online customer interaction and simplify the explanation of technical products and ideas.

Research shows that on average, less than 30 percent of the words on a typical web page are actually read by website visitors. According to Internet Retailer, visitors who view product videos are 85% more likely to buy than visitors who do not. Short explainer videos have proven to have excellent return on investment and are a fun and engaging way for businesses to educate website visitors about new products, technical processes, inventions and technologies. They are especially effective tools for high-tech companies that need strategies like RFID marketing or IoT marketing, whose products and services may not be immediately understandable to those unfamiliar new technology.

“Corporate videos for tech companies won’t engage online audiences if they are long and boring,” said Kelly Stark, principal of Forward Vision Marketing. “However, a one-minute, animated product video can easily and clearly communicate technical concepts that would otherwise require a million words.”

Animation Services Details

Forward Vision works closely with clients throughout video production. The process includes research and script development, concept development, voice-over talent, and final visualizations using hand-crafted animation or live-action motion graphics. To view samples of explainer videos created by Forward Vision Marketing for leading technology companies, visit: http://www.forwardvision.net/marketing-services/explainer-videos/. For a limited time, Forward Vision Marketing is offering a 15% discount on all our video animation services.

Posted in: Videos

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10 Successful Product Launch Strategies

product launch strategiesOk, you’ve worked hard to develop a good product, now its time to let your secret out. However, no matter how great your product is, it can’t speak for itself. So here’s 10 product launch strategies we’ve learned over the years of doing technology marketing and technology PR with companies such as Texas Instruments, IBM, Micron, Xerafy, Geoforce, and more.

1) Clearly define your target market and target buyer

Most clients try to fit their product into several different markets and end up diluting their marketing effectiveness. We recommend establishing a targeted B2C or B2B marketing strategy.

2) Interview your target buyer

Find out how your audience gathers information to purchase your type of product. You may just wind up making a sale and saving yourself $$ on unfruitful marketing tactics.

3) Talk about your target customer’s benefits – not product features

Sure you want to brag about your new product features. However, most companies fail to connect the dots on how the features translate to benefits for the buyer.  Your marketing brochure needs to focus on the benefits for the customer versus product features.

4) Go beyond the brochure

Create web-based content that explains your product in relation to the application and benefits for your target customer. Consider hiring a high-tech writer who can clearly, professionally and engagingly describe the benefits of your product.

5) Explain how it works with video

If a picture speaks a thousand words, than a video is a million words. The best way to demonstrate your product is through videos. See our explanation videos for product launch strategies to help your customers learn about your product.

6) Add calls to action

Provide a path for customers to learn more about your product on all customer touches. Add links on email communications, website home page and product pages that offer samples, demos, free trials, etc.  Don’t expect the customer to click on the “contact us” button.

7) Press Release

Product announcements make good news but customer testimonials create articles and leads. If possible, send early samples to prospects in exchange for press release quotes. Providing real value is the first step in getting good technology PR.

8) Expect to cannibalize existing sales.

Don’t expect a new product to just generate new sales leads. Most people interested in your sales launch are likely already in your sales funnel. Go ahead and use the product launch as a way to reconnect with old prospects and customers.

9) Create a detailed product launch plan

Details and timing are critical to a successful product launch, so its essential to have a good marketing partner that can plan out and focus on marketing tasks when the project manager is still busy handling the product release.

10) New product documentation and training

Lots of product launches focus on the announcements but fail to completely release the product. Make sure your new product has a data sheet, user guide, manual, and training resources. In many cases, poor customer support will have as much impact on new revenue as poor sales support.

Posted in: Corporate Branding, Technology Marketing, RFID, Product Launch, Press

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