Archive for May, 2013

Metroplex Technology Business Council Partners With Six Metroplex School Districts to Enhance STEM Education

North Texas ISDs working with Metroplex Technology Business Council today to create a capable STEM workforce for tomorrow

Metroplex Technology Business Council (MTBC), the largest technology trade organization in Texas, has joined together with career and technical administrators from top school districts on its third MTBC science, technology, engineering and math (STEM) Summit. The primary objective of the MTBC STEM initiative is to facilitate the technology community’s sustainable impact on building a work-ready technical workforce through strategies that enhance and encourage STEM education.

“We at the MTBC have continued to deepen our commitment to STEM priorities because we repeatedly hear from our members about how the technical workforce pipeline needs to grow,” said Bill Sproull, MTBC president. “Our members can make STEM come alive for young students in our community by sharing their knowledge in their field, and by talking about their own love of math and science.”

One MTBC member particularly passionate about the STEM cause is Keith Bryan, MTBC talent team co-chair and Cisco director of strategy and planning Americas. “In order for the North Texas technology community to grow, we need to have smart kids pursuing STEM degrees who want to stay in North Texas. We believe that building a pathway for students to learn about the exciting opportunities and challenging requirements for STEM careers is the best way to build the workforce pipeline.”

MTBC has held several MTBC STEM summit sessions with six North Texas school districts during the 2012-2013 school year: Frisco ISD, Irving ISD, McKinney ISD, Plano ISD, Richardson ISD and Wylie ISD, along with University of Texas Dallas, Collin College, and Richland College. The collaborative group discussions focused on the challenges and engagement opportunities for developing professional volunteers who can relate STEM content. Strategies that came from the sessions included defining pathways to relate the schools’ project-based learning curriculum to real-world applications, and marketing the importance of strong STEM education to students, parents, and educators.

“We are extremely fortunate to be surrounded by great corporate and educational partners dedicated to helping create the highly skilled workforce the Metroplex needs,” said Dr. David Vinson, Wylie ISD superintendent. “When you consider the number of tech jobs available in this area, we need to do everything we can to ensure our public schools are meeting the needs of MTBC companies today and tomorrow.”

Math and science can create wide-eyed wonder with students, and the promise that the projects that are ‘so cool!’ could translate into ‘work’ have enthused local students. Eighteen-year-old, Wylie East High School senior Kevin Saygi said, “I’ve always loved robotics and my science classes, but I never really knew that was ‘engineering’ or how many types of engineering are out there—at least not until I was in high school. I wish I’d known that earlier so I could have started planning my science and math courses before I ever even got to high school.” Kevin believes that if junior high students knew more about engineering before high school, they could better prepare for the future.

The MTBC continues to prove that ‘Technology lives here’ by growing future tech leaders with its talent and workforce development initiative, advocating technology’s advancement in governmental arenas, and connecting people and inspiring ideas through its programs and special interest groups.

To find out more about top STEM related jobs in Texas, download the Interlink Future Industry Trends Information Technology Report.

About Metroplex Technology Business Council (MTBC)

The MTBC strengthens the North Texas’ technology community and its reputation by acting as the innovation hub for entrepreneurs, universities and corporations. The MTBC continues to prove that ‘Technology lives here’ by:

– Growing future tech leaders with its talent and workforce development initiative

– Advocating technology’s advancement in governmental arenas

– Connecting people and inspiring innovative ideas through its programs and special interest groups

The MTBC is the largest technology trade association in Texas, representing a quarter million employees through its 300 member companies. More information about MTBC and its annual Tech Titans awards gala can be found online by visiting www.metroplextbc.org.

Posted in: Technology Marketing, STEM

Leave a Comment (0) →

Winning Market Strategies For Every Business
Lunch and Learn

Join us on June 20th for a free lunch and find out how to develop your winning B2B marketing strategy. Forward Vision is going to open the treasure chest, sharing marketing insights on defining your target market, designing a cost-effective communications plan, and measuring the results. We’ll take you through a recent marketing research study with the Texas A&M University.

The Lunch and Learn will feature the Top 10 marketing strategy steps every business should consider:

1. Target Market Definition
2. Hierarchy of Needs
3. Customer Buying Behavior
4. Drivers and Barriers
5. Competitor Analysis
6. Positioning Statement
7. Marketing Communication Strategy
8. Product Differentiators
9. Capabilities and Activity Plan
10. Creating Performance Metrics

Winning Market Strategies Lunch and Learn

Date: June 20th
Time: 11:30am – 12:30pm
Location: Avanade Building at 5221 North O’Connor Boulevard, Irving, TX

The lunch is free but space is limited so registration is required.

winning market strategies

 

About Forward Vision Marketing

Forward Vision is a full service marketing agency that understands technology and how to best achieve results in a business-to-business marketplace. We specialize in communicating technical product features to the customer, accomplishing clear business objectives and measuring the results. Our combination of marketing expertise and experience in different technological fields puts us a unique position for RFID marketing, IoT marketing and many other types of technology marketing.

Forward Vision is headquartered in Dallas, Texas and serves customers around the world in website development, SEO, B2B lead creation, online advertising, branding, marketing strategy, press relations, brochures, data sheets, white papers, trade show booth strategy, and event planning.

Posted in: Uncategorized, Technology Marketing, Lunch and Learn

Leave a Comment (0) →

RFID Journal Live! 2013 Show Report

RFID Journal Live! 2013 had a great showing this year, surpassing last year’s show in attendance by 15% with over 2,700 attendees. We saw a lot of new and exciting products, with many system integrators and end customers showcasing their latest applications of RFID technology.

RFID Journal Live! 2013 was an excellent way for Forward Vision Marketing to make an entrance and meet with the who’s who in the RFID industry under one roof. At the show, we were busy supporting our client Convergence Systems Limited, creating a lot of buzz around their new battery assisted passive temperature sensing tag. CSL’s cold chain tracking application bubbling in dry ice demonstrated a simple and cost-effective cold chain application to expand systems integrators capabilities.

There were a lot of great success stories this year. One of the best case studies was presented by Rick Lewis from Delta Airlines, describing how he’d found the perfect solution by working with William Frick & Company to develop a creative tagging application for hard-to-access oxygen generators in airplanes. Rick pointed out that RFID has many growth opportunities like that in the airline industry and that solution providers haven’t fully commercialized their products, yet.

rfid journal live! 2013One of our show highlights was getting to spend time with our client RFID Global Solution at The Black Crowes concert. We don’t know where Diana Hage, CEO of RFIDGS, gets her energy after spending much of the show at speaking events, sharing best practices in IT Asset Tracking – party at House of Blues – and then back to work with customer meetings at midnight. There’s no doubt about the dedication of the entire RFID GS team to their clients business. Quinn Solum from the Social Security Administration pointed out in his speech how hard RFIDGS had worked with him to enable faster and more accurate IT Asset tracking at the SSA by integrating the Visi-Trac RFID asset management system.

Overall, we found that many companies had a lot of new products and exciting news to share. The interest in our services was very strong, having Forward Vision Marketing help spread the good news with technology PR, website development, search engine awareness, sales campaigns, and and many other B2B marketing services, we’re looking forward to a successful year for everyone!

Posted in: RFID, RFID Journal Live!, Innovation

Leave a Comment (0) →